Jagdish Sheth

Jagdish Sheth is a prominent Indian-American marketing scholar known for his contributions to consumer behavior and strategic marketing. He has authored numerous books and articles, influencing how businesses understand and engage with customers. Sheth developed the Sheth Model of Consumer Behavior, which explores the motivations behind consumer choices. He has also served as a professor at the Goizueta Business School at Emory University. His work emphasizes the importance of cultural and social factors in marketing, helping organizations tailor their strategies to better meet consumer needs. Sheth's research is widely respected in the fields of marketing and business.