AIDA model

The AIDA model is a marketing framework that describes the steps a person goes through before making a purchase. It stands for Attention, Interest, Desire, and Action. First, a business grabs your Attention with eye-catching messages. Then, it sparks your Interest by providing relevant information. Next, it builds Desire by highlighting benefits that appeal to you. Finally, it encourages Action, prompting you to buy or take a specific step. This model helps companies craft effective marketing strategies to guide potential customers from awareness to purchase.