Conversion Funnels

A conversion funnel is a model that illustrates the journey potential customers go through, from first becoming aware of a product to ultimately making a purchase. It starts with a wide top, representing the many people who are aware of the product, and narrows down through various stages like interest, consideration, and intent. As individuals move through these stages, some drop off, until only a few reach the bottom of the funnel and convert into paying customers. Understanding this process helps businesses identify where they can improve to increase sales and better serve their audience.