conversion funnel
A conversion funnel is a marketing model that illustrates the journey a potential customer goes through, from initially being aware of a product or service to ultimately making a purchase. It typically has several stages: awareness, interest, consideration, intent, evaluation, and conversion. At each stage, some potential customers drop off, resulting in a narrower funnel shape. The goal is to guide as many people as possible through the funnel, converting them from casual awareness into loyal customers by using targeted strategies at each stage to encourage engagement and decision-making.
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A conversion funnel is a marketing concept that describes the journey potential customers go through before making a purchase. It starts with awareness, where people learn about a product; then interest, where they explore more; followed by consideration, where they weigh their options. Finally, at the bottom of the funnel, is the conversion, where they decide to buy. The funnel helps businesses understand how to attract and engage customers, optimize their marketing strategies, and improve sales by addressing each stage of the customer's decision-making process.