Awareness Stage

The Awareness Stage is the initial phase where individuals recognize a need or issue that prompts them to seek information or solutions. At this stage, people may not yet know specific options or details but are beginning to understand their problem or interest. It's about gathering general knowledge, exploring various topics, and seeking to understand more about what they want or need. This stage often involves curiosity and discovery, as individuals look to learn about possibilities before making informed decisions or taking further action.