Behavioral Insights

Behavioral insights refer to understanding how people's thoughts, feelings, and habits influence their decisions and actions. By studying these patterns, researchers can identify why people sometimes behave in ways that differ from what traditional economics or logic would suggest. This knowledge helps design better policies, products, and environments that subtly guide individuals toward wiser choices without restricting their freedom. Essentially, behavioral insights combine psychology and data to better understand human tendencies and improve decision-making in various areas like health, finance, and public policy.