Nudge

A "nudge" is a concept in behavioral economics that refers to subtle changes in the environment or context that influence people’s decisions and behaviors without restricting their choices. For example, placing healthier food options at eye level in a cafeteria encourages better eating habits without forcing people to change their preferences. Nudges work by leveraging human psychology, guiding us toward better choices while maintaining freedom of choice. The aim is to promote decisions that can improve health, finance, and overall well-being, often in ways that are easy and cost-effective to implement.