OECD Behavioral Insights

OECD Behavioral Insights refers to a field that applies findings from psychology and behavioral economics to improve public policies and decision-making. It explores how people's habits, biases, and social influences affect their choices, and uses this understanding to design interventions—like nudges—that help individuals make better decisions without restricting their freedom. The OECD (Organisation for Economic Co-operation and Development) promotes the use of such insights among its member countries to enhance policies in areas like health, finance, and environment, ultimately aiming to improve societal outcomes through better understanding of human behavior.