Behavioral Public Policy

Behavioral Public Policy is an approach to designing public policies that takes into account how people actually think and behave, rather than assuming they always make rational decisions. It combines insights from psychology and behavioral science with traditional policy-making to encourage better choices. For example, it might use prompts or reminders to help individuals save for retirement or make healthier lifestyle choices. By understanding human behavior, policymakers aim to create more effective and efficient programs that improve well-being and address social issues.