Amos Tversky

Amos Tversky was a renowned cognitive psychologist best known for his groundbreaking work on decision-making and behavioral economics. Alongside his colleague Daniel Kahneman, Tversky explored how people make choices in uncertain situations, revealing that our decisions are often influenced by biases and heuristics—mental shortcuts that can lead to irrational outcomes. Their research challenged traditional economic theories that assumed humans always act rationally. Tversky's work highlighted the importance of psychological factors in economics and earned him significant recognition, including the prestigious National Medal of Science, influencing fields such as psychology, economics, and public policy.