Choices, Values, and Frames (book)

"Choices, Values, and Frames" is a book by Daniel Kahneman and Amos Tversky that explores how people make decisions and how perceptions influence those decisions. It introduces the idea of "framing," which shows that the way information is presented can significantly affect our choices. For example, how a situation is described—whether as a gain or a loss—can lead to different decisions, even if the underlying facts remain the same. This work highlights the complexities of human judgment and the psychological factors that shape our understanding of value and risk, challenging the notion of rational decision-making.