The framing effect
The framing effect refers to the way information is presented, which can influence how we perceive and make decisions about it. For example, if a health program is described as having a "90% success rate," people might view it more positively than if it’s framed as having a "10% failure rate," even though both statements convey the same information. This effect highlights how our choices can be swayed by the context or wording of the information, leading us to different conclusions based on the same facts. It's a reminder of how important presentation is in decision-making.
Additional Insights
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The framing effect occurs when people's decisions are influenced by how information is presented, rather than just the information itself. For instance, if a medical treatment is described as having a "90% success rate," people are more likely to choose it than if it is described as having a "10% failure rate," even though both statements convey the same information. This effect highlights how the context or wording can shape our perceptions and choices, showing that our judgments can be swayed by seemingly minor changes in presentation.