nudging

Nudging is a behavioral science concept that involves subtly guiding people's choices without restricting their options. It uses insights from psychology to encourage better decision-making by changing the way choices are presented. For example, placing healthier food options at eye level in a cafeteria nudges people toward better eating habits. The goal of nudging is to help individuals make decisions that improve their well-being while retaining their freedom to choose. It acknowledges that people's choices can be influenced by environment and context, often leading to more positive outcomes in various areas, such as health, finance, and environmentally-friendly behaviors.