Thaler and Sunstein's "Nudge"

Thaler and Sunstein's "Nudge" refers to subtle strategies that influence people's decisions in predictable ways without restricting options. By designing choices thoughtfully—like placing healthier foods at eye level—organizations and policymakers can gently steer individuals toward better outcomes while preserving freedom of choice. This concept leverages behavioral insights to improve decision-making in areas like health, finance, and environment, making it easier for people to do what is in their best interest without coercion. Essentially, "nudge" techniques subtly guide choices while maintaining individual autonomy.