research on decision-making

Research on decision-making explores how people choose between options and the processes behind those choices. This involves understanding cognitive biases, emotions, and social influences that affect our judgments. Studies show that individuals often rely on heuristics—mental shortcuts that simplify decision processes but can lead to errors. Factors like framing (how choices are presented) and risk perception also play crucial roles. By examining these elements, researchers aim to improve decision-making strategies in everyday life, from personal finance to health choices, ultimately helping people make more informed, rational decisions.