Herbert Simon

Herbert Simon was a prominent thinker known for his contributions to understanding human decision-making, particularly within the realms of Constructivism and Relativism. Constructivism suggests that knowledge is built through experiences, while Relativism emphasizes that our understanding is shaped by context and perspective. Simon argued that people simplify complex problems through mental shortcuts, or "bounded rationality," recognizing that our choices are influenced by personal and social factors. His work highlights the importance of context in understanding human behavior and decision-making, offering insights into how we construct our understanding of the world.