applied behavioral science

Applied behavioral science is the study of how people behave and how those behaviors can be influenced in practical ways. It draws on concepts from psychology, sociology, and anthropology to understand decision-making, social interactions, and human behavior in various settings. By applying this knowledge, practitioners can design interventions or strategies to promote positive behaviors, improve mental health, enhance workplace productivity, or address social issues. Essentially, it’s about using insights from human behavior to create real-world solutions that benefit individuals and communities.