Experimental Psychology

Experimental psychology is a branch of psychology that uses scientific methods to study how people think, feel, and behave. Researchers design experiments to test hypotheses about human behavior, often manipulating variables to see how they affect outcomes. This approach helps uncover the underlying processes of the mind and behavior, contributing to our understanding of issues like memory, perception, and social interactions. By gathering data through controlled experiments, psychologists can draw conclusions that inform theories and applications in various fields, including education, mental health, and marketing.