The McGurk Effect
The McGurk effect is a perceptual phenomenon where what we see influences what we hear. When a video shows a person saying one sound while the audio plays a different sound, viewers may hear a third sound that combines both inputs. For example, if someone is filmed saying "ga" but the audio plays "ba," observers might hear "da." This effect illustrates how our brain integrates visual information from lip movements with auditory information, highlighting the importance of multisensory perception in understanding speech.
Additional Insights
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The McGurk effect is a phenomenon where what we see influences what we hear. When a person speaks and their lip movements don’t match the sounds, our brain tries to reconcile the conflicting information. For example, if we see someone saying “ga” while we hear “ba,” we might perceive it as “da.” This demonstrates how our senses interact, showing that vision plays a crucial role in speech perception. The effect highlights the importance of multisensory integration in our understanding of language and communication.