perception research

Perception research studies how people interpret and make sense of information from their senses—like sight, sound, taste, touch, and smell. It explores how our brains process this sensory information, leading to our understanding of the world around us. Researchers examine factors that influence perception, such as culture, experiences, and context, to determine how we perceive objects, emotions, and situations. Findings from this research can apply to various fields, including psychology, marketing, and design, helping to improve communication, products, and environments by aligning with how people naturally perceive things.