Miller and Smith Theory

The Miller and Smith Theory, often associated with consumer behavior, examines how individuals choose products based on personal values and societal influences. It suggests that people's decisions are shaped by their intrinsic motivations (like personal beliefs) and external factors (such as marketing or social trends). This theory highlights the idea that consumers are not just driven by logic but also by emotions and social context, which can lead to diverse purchasing behaviors. Understanding this dynamic helps businesses tailor their strategies to better meet the needs and preferences of their target audience.