Anthony G. Greenwald

Anthony G. Greenwald is a prominent social psychologist known for his research on implicit attitudes and social behavior. He co-developed the Implicit Association Test (IAT), a tool that reveals people's unconscious preferences and biases, often contradicting their conscious beliefs. Greenwald's work has significantly influenced our understanding of how hidden attitudes can affect perceptions and actions, particularly in areas like race and gender. His contributions help illuminate the complexities of human psychology, showing that people may not always be aware of their implicit attitudes or how these can shape their judgments and interactions with others.