Greenwald's "IAT" (Implicit Association Test)

The Implicit Association Test (IAT), developed by Anthony Greenwald and colleagues, measures the strength of automatic associations between concepts in our minds. It typically assesses how quickly people can pair different words or images—like "black" and "good" versus "white" and "bad." Faster responses suggest stronger associations. The IAT reveals implicit biases that we may not be consciously aware of, reflecting societal stereotypes and personal experiences. By understanding these hidden biases, we can work towards reducing prejudice and fostering inclusiveness in our thoughts and actions.