Implicit Association Test

The Implicit Association Test (IAT) is a psychological tool used to measure people's unconscious associations between different concepts, such as ideas, attitudes, or stereotypes. Participants quickly categorize words or images related to these concepts, revealing their automatic responses. For example, someone might respond faster when pairing positive words with a familiar group versus a less familiar one, indicating implicit bias. The IAT provides insights into how social attitudes or prejudices operate beneath conscious awareness, helping researchers understand behaviors and decision-making processes in various contexts, including education and hiring.