Automatic processing

Automatic processing refers to the unconscious mental activities we perform without deliberate thought, often based on prior knowledge or experience. For instance, when you recognize a familiar face or read simple words, your brain processes this information quickly and effortlessly. This type of processing allows us to handle routine tasks and make quick decisions without dedicating much attention or effort. It contrasts with controlled processing, where we need to focus and think critically about complex problems or new information. Automatic processing helps us navigate everyday situations efficiently while relying on our accumulated general knowledge.