Project Implicit

Project Implicit is a research initiative that assesses subconscious biases and attitudes people may hold toward different social groups. Using online tests, it measures automatic associations—how quickly your mind links concepts like race, gender, or age with positive or negative words. These reactions can reveal hidden preferences or prejudices that you might not be aware of consciously. The aim is to promote awareness and understanding of these implicit biases, which can influence behavior and decision-making without overt intention. It helps individuals and organizations recognize and address unconscious prejudices to foster more equitable interactions.