Harvard Implicit Association Test

The Harvard Implicit Association Test (IAT) measures implicit biases by assessing how quickly people associate different concepts, such as words or images, with various groups (like race, gender, or age). During the test, participants complete tasks that require pairing terms or images, revealing their automatic preferences or attitudes that may not align with their conscious beliefs. The IAT aims to uncover hidden biases that influence thoughts and behaviors, providing insights into how stereotypes can shape perceptions without explicit awareness. It’s widely used in psychology and social science to study attitudes and discrimination.