psychology of attitudes

Psychology of attitudes refers to how people develop feelings, beliefs, and evaluations toward objects, individuals, or ideas. These attitudes influence behavior and decision-making, often reflecting personal experiences, social influences, and cultural background. Attitudes can be positive, negative, or neutral and can change over time through new experiences or information. Understanding attitudes helps in areas like marketing, communication, and conflict resolution, as it reveals why people react the way they do and how to potentially influence those reactions for better outcomes.