Asynchronous Temporal Contrast

Asynchronous Temporal Contrast refers to the way we perceive differences in events or experiences that occur at different times. Imagine you eat a delicious meal one day and a less tasty one the next. The enjoyment from the first meal influences how you feel about the second. The "asynchronous" part highlights that the contrast happens over time, rather than all at once. This concept helps explain why our memories and experiences can change based on what we compare them to, shaping our preferences and perceptions in everyday life.