Stroop Effect

The Stroop Effect is a psychological phenomenon that demonstrates how our brains process conflicting information. It occurs when you are asked to name the color of the ink used to print a word, while the word itself represents a different color (e.g., the word "red" printed in blue ink). This creates a conflict between the automatic response of reading the word and the task of identifying the ink color. As a result, people typically take longer and make more mistakes when the word's meaning and ink color don't match, highlighting how our cognitive processes can sometimes interfere with each other.