Nudges

Nudges are subtle ways to influence people's choices without restricting their freedom. They leverage insights about human behavior to guide decisions in a predictable way, often by changing how options are presented. For example, placing healthier foods at eye level encourages better eating habits, or default enrollment in retirement plans increases participation. Nudges respect individual agency while promoting beneficial behaviors, making it easier to make good choices without mandates or penalties. They are used in areas like health, finance, and public policy to improve outcomes in a gentle, non-coercive manner.