preference change

Preference change refers to the shifts in an individual's likes, dislikes, or priorities over time due to various influences such as new experiences, information, social interactions, or changes in circumstances. For example, a person might prefer movies over books, but after discovering a captivating author, their preference may shift. This phenomenon is essential in fields like marketing, psychology, and decision-making, as it helps us understand how choices are made and how they can evolve, impacting behaviors and attitudes throughout life.