Eric J. Johnson

Eric J. Johnson is a prominent figure in the field of psychology, particularly known for his work on decision-making and behavioral economics. He is a professor at Columbia University, where he studies how people make choices and how these processes can be influenced by various factors, such as environment and information presentation. Johnson is also recognized for developing innovative tools, including the "choice architecture" concept, which examines how the way choices are structured affects our decisions. His research has important implications for marketing, public policy, and understanding consumer behavior.