BETA (Behavioural Economics Team of Alberta)

The Behavioural Economics Team of Alberta (BETA) is a governmental initiative aimed at improving public policy through insights from behavioral economics. This field studies how people's behavior and decision-making are influenced by psychological, social, and emotional factors. BETA uses experiments and data analysis to design and test policies that encourage positive choices, like saving money or improving health. By applying these insights, BETA aims to make government services more effective and enhance citizens' well-being, all while fostering a deeper understanding of why people act the way they do in various situations.