behavioral remedies

Behavioral remedies are measures taken to change the way a company operates in order to promote competition and protect consumers. Instead of penalizing a company with fines, these remedies require it to alter its business practices. For instance, a company may be ordered to share access to its technology, change pricing strategies, or prevent exclusive deals that limit competition. The goal is to ensure fair market practices and encourage innovation, ultimately benefiting consumers by maintaining lower prices and better services. Behavioral remedies focus on addressing specific behaviors that harm competition without breaking up the company.