Stanford University’s Behavior Design Lab

Stanford University's Behavior Design Lab focuses on understanding and shaping human behaviors through scientific research and practical applications. It explores how habits form and how environments, cues, and motivations influence actions. Using insights from psychology, neuroscience, and design, the lab develops strategies and tools to help people create positive habits, improve decision-making, and achieve personal or organizational goals. Its work aims to make behavior change more effective, ethical, and sustainable across various contexts.