James March

James March was an influential American social scientist known for his work in organizational theory and decision-making. He co-authored the concept of "bounded rationality," which suggests that humans make decisions within the limits of their knowledge and the information available to them. March also emphasized the importance of organizational learning and how institutions adapt over time. His ideas have shaped how we understand behavior in organizations, governance, and strategic management. He worked extensively in academia, with notable contributions to the study of the relationship between decision-making and organizational processes.