"Nudge" Techniques

Nudge techniques are subtle strategies used to influence people's decisions and behaviors without restricting choices. They work by shaping the environment or presentation of options to encourage desired outcomes—like placing healthy snacks at eye level to promote better eating habits or defaulting employees into retirement plans to boost savings. The goal is to gently guide individuals toward better choices while preserving freedom of choice, making it easier for them to act in their own best interest through small but impactful adjustments to how options are presented.