Dan Ariely

Dan Ariely is a prominent behavioral economist known for his research on how people make decisions and the irrational behaviors that often influence their choices. He explores the ways emotions, cognitive biases, and social factors impact our judgment, often leading us to act against our own best interests. Ariely has authored several books, including "Predictably Irrational," which examines the hidden forces that shape our decisions. Through experiments and real-world examples, he highlights the complexities of human behavior, encouraging a deeper understanding of why we do what we do, particularly in economic contexts.