donor behavior

Donor behavior refers to the reasons and motivations behind why individuals or organizations choose to give money or resources to causes, charities, or projects. Factors influencing this behavior include emotional connections to a cause, personal values, social influences, perceived impact of the donation, and tax incentives. Donors often seek transparency and trust in how their contributions will be used. Understanding these motivations helps charities engage effectively with donors, fostering lasting relationships and encouraging ongoing support for their missions.