donor psychology

Donor psychology involves understanding why people choose to give to causes or charities. It’s influenced by factors such as emotional connections, personal values, social reputation, and a desire to make a positive impact. People often give to feel good about themselves, to support issues they care about, or to gain social approval. Trustworthiness and transparency from charities also affect giving decisions. Recognizing these motivations helps organizations communicate effectively, fostering genuine engagement and encouraging continued support.