donor loyalty

Donor loyalty refers to a donor’s ongoing commitment to support a cause or organization over time. It’s the willingness of someone to consistently contribute because they believe in the organization’s mission and trust its work. Loyal donors often give regularly, increase their giving, and advocate for the organization. Building this loyalty involves transparent communication, demonstrating impact, and showing appreciation. Developing strong donor loyalty leads to a more stable and sustainable source of funding, enabling organizations to plan confidently and better serve their community or cause.