Predictably Irrational, The

"Predictably Irrational" by Dan Ariely explores how human behavior often deviates from rational decision-making. The book demonstrates that our choices are influenced by psychological factors, social norms, and emotions, leading us to make irrational selections consistently. Through experiments, Ariely reveals that we are not as logical as we think; instead, we frequently follow predictable patterns of irrationality. Understanding these patterns helps us recognize our decision-making flaws, guiding us toward better, more informed choices in personal and professional contexts. Ultimately, Ariely argues that acknowledging our irrational tendencies can improve our lives.