Predictable Irrationality (the book)

"Predictable Irrationality" by Dan Ariely explores how humans often behave irrationally in consistent patterns, influenced by subconscious factors and cognitive biases. These behaviors—such as overvaluing free offers or misjudging fairness—are predictable because they stem from the way our minds process information, emotions, and social dynamics. Ariely combines science and real-world experiments to show that understanding these tendencies can help us make better decisions, improve economic systems, and create more effective policies. Overall, the book reveals that our irrational choices are not random but systematically shaped by underlying psychological forces.