The Predictably Irrational (Dan Ariely)

"The Predictably Irrational" by Dan Ariely explores how human decisions often defy logic and rationality. Ariely argues that our choices are influenced by various, often unseen factors—such as emotions, social norms, and cognitive biases. Through experiments, he illustrates that people consistently make irrational decisions, like overvaluing free offers or misjudging risks. Understanding these patterns can help us recognize and mitigate irrational behaviors in everyday life, from shopping to health decisions. Ultimately, Ariely demonstrates that while humans are not always rational, our irrational tendencies can be predicted and understood.