Cognitive Bias in Decision Making

Cognitive bias refers to the systematic patterns of deviation from norm or rationality in judgment, leading people to make decisions based on subjective factors rather than objective evidence. This can happen due to preconceived notions, emotional influences, or social pressures. For example, confirmation bias occurs when individuals favor information that supports their beliefs while ignoring contradictory evidence. These biases can affect everyday decision-making, causing individuals to overlook important information, make errors in reasoning, or have difficulty seeing alternative perspectives, ultimately impacting choices in personal and professional contexts. Understanding these biases can help improve decision-making processes.