The Rational Choice Theory

Rational Choice Theory suggests that individuals make decisions by weighing the costs and benefits of their options to maximize their advantages. It assumes that people have clear preferences and will choose the option that offers the greatest personal benefit, whether in economics, politics, or everyday life. This theory helps explain behaviors by focusing on how individuals strategically consider available information and potential outcomes to achieve their goals. While useful, it may overlook the impact of emotions, social influences, and irrational factors that can also shape decision-making.