Heuristics and Biases Program

The Heuristics and Biases Program is a research approach in psychology that studies how people make decisions. It focuses on mental shortcuts, called heuristics, that help us solve problems quickly but sometimes lead to errors or biases. These biases are systematic deviations from rational judgment, often influenced by emotions, social factors, or cognitive limitations. Understanding these patterns helps explain why people often think and decide the way they do, highlighting both the efficiency and potential pitfalls of human reasoning.