Sunstein's "Nudge"

Cass Sunstein's concept of a "nudge" refers to subtle interventions that influence people's decisions without restricting their freedom of choice. By designing choices thoughtfully—such as placing healthier foods at eye level—small changes can encourage better behaviors, like healthier eating or saving more for retirement. Nudges work by making desirable options more accessible or salient, guiding individuals toward beneficial outcomes without mandating or forcing choices. This approach leverages insights from behavioral science to improve decision-making in areas like public policy, personal finance, and health, balancing autonomy with improved societal and personal outcomes.