Journal of Pricing

The Journal of Pricing is a scholarly publication that focuses on the study of pricing strategies and their impact on markets and consumer behavior. It explores various topics, such as how companies set prices, the psychological effects of pricing on customers, and the role of pricing in different industries. Researchers and professionals share findings, theories, and case studies to enhance understanding of effective pricing practices. The journal serves as a valuable resource for academics, marketers, and business leaders seeking to improve their pricing strategies and understand the dynamics of pricing in a competitive environment.